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      About Us

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      DescriptionDescription

      According to our dictionaries a “BRAND” is the name given to a specific product or service from a specific source. It is everything the public thinks it knows about your name. Your brand name exists objectively; people can see it. It is fixed. But your brand exists only in someone’s mind. 


      What if we could get our young men and women to see themselves through the lens of a BRAND? What if they realized that they are a “BRAND”? What if they realized that everything they do, say, and even the people in their inner circle are a representation of who they are?

      Founded:2016

      TeamTeam

      • Founder/Speaker Coach Lawrence Williams

        Born in Atlanta, Ga, and raised in Decatur, Ga, Lawrence Williams, II affectionately known as Coach Lawrence by many is a graduate of Alabama A&M University and Columbia Theological Seminary, father of 3 amazing children (Jahayla, Lawrence III, and Kason), a husband to Kenitra Williams, and a member of Kappa Alpha Psi Fraternity, Inc. He watched his parents not only create an environment for learning but also an environment that demanded excellence in every area of the lives of every student that came through the doors of their school.
      • Mission

        Inspiring and empowering young people to connect the dots of their life and habits to whom they want to be and the goals they want to accomplish.
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